Co-branded MasterCard will help you build or enhance your brand’s credibility, thus strengthen your position in the market. Other benefits included:

• Reaching out to the appropriate target audiences by leveraging co-brander’s brand
• Combining additional offers, loyalty and rewards programmes to attract and enhance long term relationship with customers
• Exploring more business opportunities by increasing the exposure of co-brander’s brand to the market
• Acting as a promotion tool for boosting sales and attracting new customers
• Fulfilling the needs of niche markets and filling the gap of bank products
• Reducing unnecessary administrative steps hence promoting cost savings
• Supporting data mining for spending trends to explore more business opportunities